Story

Frustrated by the lack of affordable, considered and visually appealing design in golf apparel, I started a small passion project – making t-shirts, headcovers and other golf accessories for myself, friends and family. “Sloe Golf” was born a few months into this project, focussing on creating unique pieces to further fund the project.

Selfishly, the aim is, and will always be, to pursue craft and traditional workmanship in order to make cool golf stuff for myself and others if they want to buy into the project. For this reason I call it a project, not a brand. It’s a slowly unfolding idea, a learning curve, a forever-unfinished task.

Expect vintage textures, embroidery, screen printed designs, cut & sew. Each piece of work will have been considered and crafted using a slow, studied approach. Limited runs, small batch releases, one-offs. This is an illustration of the sloe vision.

I hope you find something within this project.

-         - Ali